Privacy Policy
VURV Research Privacy Policy
Last updated August 19, 2026
VR2 Research, LLC, a Wyoming Limited Liability Company, d/b/a VURV Research (“VURV Research,” “we,” “us,” or “our”), operates vurvresearch.com (the “Site”). This policy explains what personal information we collect, why we collect it, who we share it with, and the choices you have.
We sell to businesses, institutions, and qualified researchers, not to consumers. Most of the information we hold is business contact and account information rather than personal information in the ordinary sense, but it can identify individuals, so we treat it accordingly.
1. Information We Collect
1.1 Information you give us
| What | When | Why |
|---|---|---|
| Name, business email, phone number | Account registration, trade application, contact forms | To identify you, respond to you, and administer your account |
| Organization legal name, federal Employer Identification Number, website | Trade account application | To verify the business before opening an account and extending trade pricing |
| Site names and addresses (up to 25 per account) | Trade account application | To ship to the correct locations and confirm the receiving site |
| Names of authorized purchasers | Account setup and maintenance | To confirm who may place orders on the account |
| Shipping and billing addresses | Ordering | To fulfill and invoice orders |
| Order history, purchase orders, lot numbers | Ordering | To fulfill orders, support reorders, meet recordkeeping obligations, and conduct recalls if needed |
| Research-use attestation and stated intended use | Trade account application | To confirm eligibility and maintain a compliance record |
| Correspondence with your advisor or our help team | Any time you contact us | To provide support and keep a record of what was asked and answered |
1.2 Information collected automatically
When you visit the Site, we and our analytics provider collect: IP address, approximate location derived from it, browser and device type, operating system, referring page, pages viewed, time on page, and interactions with Site features. This is collected through cookies and similar technologies. See Section 4.
1.3 Information we do not collect
We do not collect or store full payment card numbers. Where card payment is available (see Section 3.2), it is handled entirely by our payment processor; we receive only a confirmation, the last four digits, and the card brand. We do not collect Social Security numbers, government identification numbers other than your business EIN, health information, or biometric information.
2. How We Use Information
We use personal information to:
- open, verify, and administer trade accounts, and decide whether to approve an application;
- process, fulfill, invoice, and deliver orders, and provide lot traceability;
- extend and administer credit terms, and collect amounts owed;
- provide support and consulting services and communicate with you about your account;
- send transactional email, order confirmations, shipping and tracking notices, invoices, account and password messages, and legal or policy notices;
- send marketing email, but only if you have opted in (see Section 5);
- maintain the compliance, licensing, and research-use records described in our Terms and Conditions of Sale, and conduct recalls or field actions;
- detect, investigate, and prevent fraud, credential misuse, and activity inconsistent with research use;
- understand how the Site is used and improve it; and
- comply with tax, accounting, and other legal obligations, and establish or defend legal claims.
We do not use personal information to make automated decisions producing legal or similarly significant effects. Trade account approvals are reviewed by a person.
5. Email, Transactional and Marketing
5.1 Transactional email is sent because it is necessary to operate your account and complete your orders: order confirmations, shipping and tracking notices, invoices and payment reminders, account and password messages, recall or safety notices, and changes to our legal terms. You cannot unsubscribe from these while you hold an account, because they are part of the service.
5.2 Marketing email, product news, restock notices, catalog updates, and offers, is sent only if you opt in. The opt-in is an unchecked box on the trade account application, and you can also opt in or out at any time from your account settings.
5.3 Every marketing message includes a working unsubscribe link and our postal address. We honor unsubscribe requests promptly and in any event within ten (10) business days. Unsubscribing from marketing does not affect transactional email.
5.4 We do not sell, rent, or trade email addresses, and we do not send marketing on behalf of third parties.
6. How Long We Keep Information
| Category | Retention |
|---|---|
| Account and contact records | For the life of the account, then 3 years |
| Order, invoice, and tax records | 7 years from the transaction, as required for tax and accounting |
| Lot traceability and recall records | 3 years from the date of supply, per our Terms and Conditions of Sale |
| Research-use attestations and compliance documentation | Life of the account plus 3 years |
| Support correspondence | 3 years |
| Analytics data | 14 months (Google Analytics default retention) |
| Marketing consent and unsubscribe records | Retained indefinitely, so we can honor your choice |
When a retention period ends we delete the information or irreversibly de-identify it. We may retain what is necessary to comply with law, resolve disputes, or enforce our agreements beyond these periods.
7. Security
We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including encryption of data in transit, access controls limiting staff access to what their role requires, and vendor diligence for service providers who handle personal information. Account credentials are your responsibility to protect, see our Terms of Use.
No method of transmission or storage is completely secure. If we become aware of a breach affecting your personal information, we will notify you and any required regulator in accordance with applicable law.
8. Your Rights and Choices
Regardless of where you live, you may:
- Request a copy of the personal information we hold about you;
- Correct information that is inaccurate or out of date;
- Delete your account and the associated personal information;
- Opt out of marketing email at any time; and
- Withdraw a Clinic Network listing.
To exercise any of these, email help@vurvresearch.com. We verify requests against the account of record before acting on them, and we respond within thirty (30) days. There is no charge, and we will not discriminate against you for making a request.
What we cannot delete. We must retain order, invoice, tax, lot traceability, and research-use compliance records for the periods in Section 6, even after you close an account. A deletion request removes everything not subject to those obligations.
Residents of states with comprehensive privacy laws, including California, Colorado, Connecticut, Virginia, and others, may have additional rights, including the right to know the categories of information collected and disclosed, the right to opt out of sale or targeted advertising (we do neither), and the right to appeal a denied request. To appeal, reply to our response with the subject line “Privacy Appeal.” We will respond to appeals within forty-five (45) days.
9. Children
The Site is not directed to children. Account holders must be at least 21. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, email help@vurvresearch.com and we will delete it.
10. Location of Processing
We operate in the United States and process and store information there. We ship within the United States only. If you access the Site from outside the United States, you understand that your information will be processed in the United States, where privacy laws may differ from those in your location.
11. Changes to This Policy
We may update this policy. When we do, we will post the revised version with a new effective date and version number. If a change materially affects how we use information you have already given us, we will notify account holders by email before it takes effect. Prior versions are available on request.
12. Contact
Privacy questions, requests, and appeals VR2 Research, LLC, d/b/a VURV Research 1112 Montana Avenue, Suite 908 Santa Monica, CA 90403 help@vurvresearch.com
We respond to verified requests within 30 days.
*© 2026 VURV Research. All rights reserved.*